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Impact Innovation & Technology Trends in 2024: A Focus on Social Innovation, Sustainability, and Stories of Change


  1. Revolutionizing Sustainability and Impact Through AI & ML


In the fast-approaching future of 2024, the global business landscape is poised for a radical transformation with Artificial Intelligence (AI) and Machine Learning (ML) at its core. Gartner predicts a seismic shift, forecasting that 60% of businesses worldwide will embrace AI and ML by then. The potential impact is staggering, with the World Bank estimating a 40% increase in global productivity through integrated AI.


Enterprises are unlocking the potential of AI and automation technologies to meet sustainability goals early in the product lifecycle. From monitoring and modeling greenhouse gas emissions to automating power consumption and designing lighter-weight products, AI becomes a powerful force for sustainable and impactful innovation.


  • Monitoring GHG Emissions: Including innovative leaders like Sylvera, embedded advanced data science techniques to analyze and interpret carbon data and model greenhouse gas emissions across the product lifecycle. IBM's Watson utilizes AI to optimize energy consumption in smart buildings.

  • AI-Driven Product Design: Companies leverage advanced AI and automation to design products with a reduced carbon footprint, waste management solutions (or food waste control, space junks, etc,) and medical innovations to help visual impairment.



To navigate this AI-driven revolution responsibly, it's crucial to develop AI literacy and build a network with experts in the field. Familiarize yourself with the basics of AI, explore available tools, and connect with individuals and organizations making a difference in the world of AI and sustainability.


  1. Shaping the Future Through Immersive Experiences (AR & VR)


The widespread adoption of Augmented Reality (AR) and Virtual Reality (VR) technologies is emerging as a disruptive force, with a projected 2.4 billion users anticipated by 2024. These immersive tools are poised to redefine various sectors, including remote collaboration, e-commerce, education, and entertainment.


  • Mental Health Treatment with VR/AR: In the UK alone, mental illness is estimated to cost up to £100 billion per year, impacting healthcare, unemployment, homelessness, police time, and prisoner places. The integration of VR and AR technologies alongside therapeutic techniques and phobia therapy holds promise for treating mental health conditions. Ongoing trials, such as those conducted by Bravemind facilities in the US, explore how VR technology can be effectively employed to treat PTSD in veterans, supported by government-sponsored research.

  • Ocean Acidification: The ocean's pH has already decreased by 30%, and projections suggest a 150% increase in acidity by 2100 if current CO2 emission levels persist. The Virtual Human Interaction Lab (VHIL) has crafted an immersive VR documentary and game that elucidate the issue, revealing the detrimental impact of man-made carbon dioxide emissions on ocean life. Studies from the VHIL indicate that VR experiences can effectively influence behavior change.

  • Accessible and Engaging Education: Offering a simulated classroom environment, VR enables students with special needs to participate safely and avoid sensory overload. Platforms like Google Expeditions leverage VR to elevate the learning experience, making it more enjoyable and interactive from virtual field trips to a practical tool for career exploration, aiding students in developing vocational skills and facilitating a seamless transition from education to the workforce.

  • Social Equity and Inclusion: Multiple studies have indicated that immersive embodiment interventions can reduce implicit racial biases, making AR/VR technologies a valuable tool for these kinds of training and aiding in prompting social change to mitigate the harmful impacts of racism, ableism, sexism, and other forms of bias.


From remote collaboration in manufacturing to immersive educational modules, witness the human side of the AR and VR revolution; AR and VR are transforming the way we work, shop, learn, and entertain ourselves.



  1. The Future of Automation and Robotics


In sectors like manufacturing, logistics, and retail, collaborative robots are transforming process automation, projecting a global installation of over 4 million by 2030, potentially contributing €10.8 trillion to the global economy. Beyond just altering processes, these robots are pivotal in boosting efficiency in manufacturing and revolutionizing logistics, making a substantial impact on economic growth. As the convergence of products, software, and data takes center stage, businesses are already adopting various automation strategies, ranging from robotic process automation (RPA) to digital process automation (DPA). 


  • Automation as a Sustainability Catalyst: The next frontier, hyperautomation, holds the promise of achieving greater efficiencies, minimizing waste, and positively influencing power consumption. With AquaGreen’s HECLA® , the biomass and waste solution provider for circular economy, fully automated 1,000 plant, you can treat 1,000 metric tons dry matter annually. Doing so, will reduce greenhouse gas emissions by 1,800 ton CO2e, produce 2,000 MWh sustainable energy, and store 500 ton carbon in biochar. Those developed by Universal Robots are reshaping industries and promoting sustainable practices.


Whether it's reducing resource-intensive activities or fostering new revenue streams and job creation, automation stands as a positive force. However, a mindful approach is essential, considering the broader impact on stakeholders and emphasizing principles of diversity, equity, and inclusion (DEI) when embracing the transformative potential of hyperautomation.


  1. Harnessing Cloud Computing for Sustainability


The inexorable rise of Software as a Service (SaaS) and Platform as a Service (PaaS) adoption in the cloud is reshaping the digital landscape. Projections indicate that by 2024, a remarkable 95% of global companies will have embraced cloud services, contributing to an astonishing €1.17 trillion in IT spending.


  • Reducing Carbon Footprints: Amazon Web Services (AWS) and Microsoft Azure have integrated cloud technologies to enhance their operational efficiency, leading to reduced carbon footprints and energy consumption. Salesforce, which utilizes cloud-based Customer Relationship Management (CRM) platforms to streamline business processes, minimizing the need for physical infrastructure and contributing to a more sustainable business model. The flexibility and scalability inherent in cloud service models empower organizations to optimize resource utilization, ultimately mitigating environmental impacts.


MIT are leveraging cloud services for advanced research initiatives, illustrating how cloud technology facilitates collaborative and resource-efficient scientific endeavors. This interdisciplinary approach showcases the far-reaching benefits of cloud services in promoting sustainability and pushing the boundaries of innovation.



  1. Safeguarding the Digital Frontier Cybersecurity


Amidst the rising tide of cyber threats, cybersecurity solutions have become essential safeguards. Projections indicate that the cybersecurity market will soar to €310.5 billion by 2024. Advanced technologies, including artificial intelligence (AI), blockchain, and quantum computing, are emerging as pivotal pillars in fortifying data and system protection.


  • Resilient and Adaptive Solutions: the Global Cyber Alliance, a nonprofit organization leverages innovative cybersecurity solutions for the common good against the ever-growing landscape of digital threats. ISARA Corporation employed quantum-resistant encryption strategies showcasing the forefront of quantum computing in cybersecurity. JPMorgan Chase invests in cutting-edge cybersecurity technologies, illustrating the financial sector's commitment to fortifying digital defenses. Recognize the significance of individual contributions in bolstering cybersecurity hygiene, as exemplified by campaigns like the "Stop. Think. Connect." initiative promoted by the U.S. government. Palo Alto Networks, deploying AI-driven security solutions to detect and mitigate evolving threats effectively.


As we navigate the challenges and opportunities of 2024, these multifaceted stories inspire a responsible embrace of technology, emphasizing the role of innovation and social impact in fostering a sustainable future.


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